Tuesday, August 3, 2010

Some Get it. Some Don't. Norwegian Newspaper Taps into Web Efficiencies.

PARIS — Last summer, as the crisis in the newspaper business worsened, executives at Edda, a publisher in Norway, met to discuss the Internet. As managers fiddled with their iPhones, someone suggested a novel approach: If the company was serious about securing a place in the digital future, why not devote half its resources to the Web and other new media? [....]

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