BlackBerry Torch: Quest for Fire

Good thing the success of Research In Motion’s (RIMM) new BlackBerry Torch hinges more on volume sales to enterprise than lines-around-the-block-launch-week-pandemonium, because the latter is evidently nowhere to be found. Goldman Sachs analyst Simona Jankowski describe’s consumer reaction to the Torch as “underwhelming,” observing in a note to clients that her checks suggest only a modest interest in it. “Almost all of the stores we called did not sell out of the device, which is in contrast to other high profile smartphone launches such as the iPhone, Droid X, and EVO,” she wrote. “… Our checks suggest the vast majority of Torch sales are driven by upgrades from existing BlackBerry subscribers.” [...]

Read The Rest of The Article Here