Friday, July 16, 2010

Why The Old Spice Ads Work

So the Old Spice cam paign was funny, sur pris ing, and perfectly-calibrated. These would be rea sons enough to like it. But I’m not going to let you stop there. Here’s how I think the cam paign estab­lishes an impor tant new precedent—not for online adver tis ing, but for online sto ry telling across the board.




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