Internet axiom: Digital stuff — movies, music, whatever — should cost less than its physical counterparts. Because it costs less to make it.
But don’t tell Hearst. The publisher says it will charge at least as much for the iPad versions of its magazines as it does for its paper and ink version. And in the case of at least one title, it may ask for more.
Hearst says that when the full version of its Popular Mechanics app launches in the fall, it is considering charging a dollar more for the digital magazine than the $3.99 the title fetches at the newsstand. Meanwhile a demo version of the app, which doesn’t contain everything in the magazine, is now going for $1.99.
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